It's not just a box of bumblebees; it's a product that offers best value for money. That is the message of the campaign ‘This is not a bumblebee. This is Natupol’ which is due to be launched by Koppert Biological Systems next week. 'A high-performing bumblebee colony determines to a great extent the profitability of the crop. In that case, you want the best possible product too, don't you?'