
Koppert and Smurfit Westrock have been awarded a Gold placement in the Czech & Slovak Packaging Award (Obal roka 2025) for their sustainable Natupol Terra hive concept. This recognition highlights the partners’ shared commitment to reducing waste and advancing sustainability in agriculture.
Natupol Terra is Koppert’s first hive concept completely free of plastic components, developed in collaboration with Smurfit Westrock, a leader in sustainable packaging solutions. Made from corrugated cardboard, the hive represents an important milestone in Koppert’s ongoing journey toward circular and responsible production systems.
Currently still in the development phase, Natupol Terra is being tested with berry growers. This recognition reinforces Koppert’s and Smurfit Westrock’s shared ambition to create practical, scalable solutions that enable a more sustainable future for agriculture.
Field trials show promising results
Recent field trials in blueberry and raspberry crops have confirmed that Natupol Terra delivers the same pollination performance as Koppert’s existing hives, while significantly improving its sustainability profile. Further trials and development will continue to ensure the solution meets the practical needs of growers across different regions and conditions.
“With Natupol Terra, we’re not just addressing today’s challenges, we’re helping growers prepare for the future,” says Roland Kreskoci, General Manager of KSK. “As regulations tighten, growers need solutions that combine efficiency with environmental responsibility. Natupol Terra makes that possible.”
The technology behind Natupol Terra is patented in the EU, and ongoing work focuses on refining its market introduction. Koppert and Smurfit Westrock teams are collaborating closely with growers and partners to understand local requirements and ensure a smooth transition to more sustainable pollination solutions.