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1. Misconceptions
Why hasn’t aeroponics become a mainstream trend yet? The primary barrier lies in the
current capital expenditure (CapEx) requirements. In today’s agricultural landscape,
hydroponics and other greenhouse methods are far more widely adopted — not
necessarily because they are superior solutions, but because they were simpler and less
costly to implement in the early stages. Aeroponics hasn’t reached yet that level of market
penetration.
That said, aeroponics represents the future of farming. It addresses many of the most
critical challenges in conventional agriculture: it allows roots to breathe, enhances
oxygenation, dramatically reduces water consumption, and provides a cleaner, controlled
environment with far fewer risks of soil-borne diseases. These advantages make
aeroponics a highly promising pathway for the future of global food production.
While CleanGreens Solutions successfully developed a reliable and scalable aeroponic
system — the GREENOVA technology — achieving cost-effective implementation across
all crop types and regions is still in progress. Once this hurdle is overcome and aeroponics
becomes more accessible at scale, it will no longer be a vision of the future — it will
become a global standard.
2. Why Aeroponics Over Traditional Farming Methods?
Traditional farming has reliably supported market demand for decades, but it’s becoming
less viable in today’s context. The global population is growing rapidly, as is the demand for
fresh, high-quality produce. Consumers are more conscious than ever about the origin and
quality of their food. At the same time, extreme weather events can wipe out entire
harvests in hours, devastating both livelihoods and food supply chains.
Additionally, overexploitation and degradation of soil are diminishing its quality, which
inevitably impacts the crops it supports. Seasonality further limits output, often allowing
only one yield per year in many regions — restricting both supply and profitability.
Transitioning to soilless cultivation using advanced substrates — as with the GREENOVA
system — gives growers full control over plant hygiene and environmental conditions,
ensuring higher consistency and quality. This level of precision not only reduces the
unpredictability of traditional farming but also maximizes resource efficiency, positioning
aeroponics as a compelling, future-ready solution for year-round, stable food production.
3. Early Adopters
The early adopters of aeroponics are experienced yet forward-looking farmers and
entrepreneurs who are committed to sustainable agriculture and open to innovation as a
means of achieving their goals. Rather than adhering strictly to conventional methods, they
recognize the transformative potential of advanced technologies in reshaping food
production.
The first client of CleanGreens Solutions in Switzerland, for example, was a traditional
farmer who transitioned to the GREENOVA system after struggling with maintenance and
operational inefficiencies in his previous setup. By adopting GREENOVA, he was able to
eliminate those issues and manage his production area more effectively.
Similarly, two entrepreneurs in Kuwait — also their clients — exemplify this forward
thinking mindset. With a goal of achieving agricultural self-sufficiency, they embraced
high-tech solutions and implemented aeroponics in one of the world’s most challenging
climates. The project demonstrates that by precisely controlling factors like humidity,
fertilization, and irrigation, stable and high-quality crop production is possible year-round.
Following the success of its 7,500m² Aeroponics facility and after testing for 2 years the
Business Model, GreenLife is scaling up its operations adding 16,500m² more of
CleanGreens’ cutting-edge technology to reach an unprecedented scale. This project will
boost food security in the region and drastically reduce water and land consumption
compared to traditional farming. Additionally, this demonstrates the CleanGreens
system’s successful adaptation to harsh climates in the Middle East, allowing year-round
production without interruption and delivering high-quality greens.
For those who remain skeptical: CleanGreens Solutions extends an open invitation to visit
the GreenLife facility in Kuwait, which will be the world’s largest aeroponic greenhouse.
In the end, they pose a question to decision-makers: Which is truly more economically
viable — continued dependence on food imports, or investing in a self-sustaining, resilient
local agricultural ecosystem?
To answer this question and discover more about AEROponics, find CleanGreens
Solutions this 10, 11 and 12 June at GreenTech RAI at the 05.340 Booth or contact
sales@cleangreens.ch
