- English
„With the participation to the Expo 2025, the request for an animation video came to us. At the heart of our collaboration with the Wood Fiber Substrate team lied a shared goal: to translate complex industrial topics into compelling visual narratives.
As a product visualization team, we always begin by deeply understanding the business case and the product which needs to be visualized by clarifying objectives, key messages, and the target audience. This foundation allows us to shape content that is not only technically accurate but also emotionally resonant and visually appealing.
As an internal team, with this video we’re proud once again to empower our colleges with tailored, high-impact solutions that bring their innovations to life.“
Ilir Kadria
Product Owner, Solution Team Product Visualization
„In the case of Wood Fiber Substrate solutions, the mission to reduce CO₂ emissions by integrating peat with sustainable, recycled materials stood out as both innovative and deeply meaningful.
I immersed myself in the product’s purpose and the passion of the team behind it. This emotional connection was translated into a visual concept that blends the industrial character of a production hall with the inviting atmosphere of a trade fair—highlighting both the accessibility and the impact of the solution.
We don’t just create videos — we craft visual experiences that clarify complex topics, spark interest, and leave a lasting impression.“
Jürgen Szalay
IT Visualization Specialist, Solution Team Product Visualization
Link to video:
https://www.expoaustria.at/en/pavilion/innovation-lab-austria/innovationdetails/221/
