GreenTech Americas Conference: Controlled environment agriculture

28 February 2024 | Int. Greenhouse Guide | GreenTech

GreenTech Americas will take place from March 12 – 14 at Querétaro Congress Center (QCC) in Mexico. It will focus on bringing together knowledge and cutting-edge technologies for growers in controlled environments in the region of Americas. With 200 companies and more than 3,000 expected attendees GreenTech Americas marks a pivotal moment in shaping a future for the region’s horticulture.

Leading experts will highlight all about the latest developments in controlled environment and crop optimization during the conference programme.

Conference programme – highlights:

Tuesday 12 March

• 10:20 – 10:50: ‘Agriculture 4.0: Adoption of advanced technologies’ by José Carlos Arredondo (UTEQ) and Alfredo Diaz (AMHPAC)
• 12:45 – 13:30: Keynote: ‘Strategies for the control and management of ToBRFV, Challenges related to virus management. DOs and DONTs’ by Stijn Weijns (Agro Care Rilland)
• 15:00 – 16:00: ‘Semi-closed greenhouse: An improvement on the traditional greenhouse’ by Barthelemy Richel (Richel Group / Richel Mexico), Bas Duijvestijn (Van der Hoeven) and Alejandro Avila (Bonanza Greenhouses)
• 16:45 – 17:30: ‘The road to sustainable protected horticulture’ by Nelson Santiago Perez (Ludvig Svensson), Genaro Montes (SEDUSE Queretaro), Joel Hernandez (SMEAP), Octavió Perez (Nature Fresh Farms) and Timo Spruijt (Ridder)

Wednesday 13 March

• 8:30 – 11.00: Powerday: ‘Inspiring and connecting morning programme with the theme: ‘Human skills make the difference!’ Hosted by Peter Klapwijk (2Harvest), speaker: Stijn Weijns (Agro Care Rilland) and table moderators: Felix Tarrats (Ceickor), Hugo Escoto (Alternativa Agrícola Sustentable) , Oscar Woltman (Phoenix) and Bernardo Carranza (UTEQ)
• 16:00 – 17:00: ‘Planning and implementation of technology for the growing labour shortage’ by Oscar Woltman (Phoenix), Ben Sosef (Royal Brinkman Mexico) and Marcel van Steekelenburg (Berg Hortimotive).

Thursday 14 March

• 09:30 – 10:15: ‘Alternative crops in protected horticulture’ by Carla Garcia (Hort Americas), Freek Knol (Enza Zaden) and Elmar A. Pérez(Agrosistemas Controlados)
• 10:15 – 11:15: ‘Integration of diverse technologies for specific crops’ by Iván G. Mendez (Megafrescos – Priva) and Dionysis Tarnavas (Ridder)
• 13:30 – 14:30: Closing panel: ‘Grower to grower: comparing experiences’ by Ernesto Oliveros (Agricola Oliveros) and Oscar Woltman (Phoenix)

Check out the full conference programme at

About GreenTech Americas
GreenTech Americas is part of the GreenTech portfolio and focuses on Mexico as well as the rest of the Americas. The goal is to meet the specific needs of growers, breeders and suppliers. GreenTech Americas enables a greater exchange of knowledge, experiences, and success stories of the horticultural industry in this region. The show is organized by RAI Amsterdam and Informa Markets. Please find more information at The 2025 edition will be organised on Tuesday 25 – Thursday 27 March 2025.

About GreenTech Amsterdam
GreenTech Amsterdam will be held from Tuesday 11 – Thursday 13 June 2024. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands. More information via or follow Facebook, LinkedIn, X, Instagram or YouTube.

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