Guido Janssen new CEO SmartCoat Group

18 March 2021 | Int. Greenhouse Guide |

Guido Janssen will start as CEO of the SmartCoat Group effective 12 April. Janssen previously worked as CCO for Cargill, Koninklijke Zeelandia, Interfood and more recently at Protix. (interim)

As new CEO, Janssen will head up the further development of coating producers Sudlac SAS, Mardenkro BV and Selectline. On 1 January 2021, shareholder Horticoop also acquired the French shares in the SmartCoat Group. The Group will be fully integrated this year.

Effective 12 April, SmartCoat Group’s Executive Board, in addition to Guido Janssen as CEO, will include Niels de Groot, Financial Director and Jort Gerritsen, Technical Director.

About SmartCoat Group
The SmartCoat Group is a producer of innovative high-tech coatings designed to optimize greenhouse climates in the international greenhouse horticulture sector. The SmartCoat Group has its own branches in Western and Southern Europe and in Canada. The Group exports to more than 60 countries throughout the world from these branches. In addition to high-tech coatings, SmartCoat also specializes in sports field lining (Selectline), primarily in Europe for the time being.

Van Rij: ‘We are pleased that Guido Janssen has decided to join our company. Over the past 25 years, Guido has been active in various strategic and international roles at a commercial as well as senior management level within multinationals and family businesses, but also has experience with start-ups and scale-ups. Given his personality, experience and drive, we are convinced that we have found the right leader for SmartCoat’s current phase of development and that we will be able to realize the company goals we have set during the recent strategic review.

Janssen: ‘Turnover and market-shares in both sectors – greenhouse cultivation and the sports world – are steadily growing. I look forward to the challenge to further facilitate this growth and to advance the SmartCoat Group to the next phase. It requires also positioning of our current brands, the expansion of internationalization and the market introduction of possible new brands. Our ambition is far-reaching and we will realize this ambition together with our partners and supply chain partners. It is a fantastic sector  with incremental growth opportunities due to growing global population, impact of climate changes and in the end has a dynamic effect on more global greenhouses.’ 

Supervisory Board, Chairman,

Jan van Rij

March 2021

For more information: 
SmartCoat Group


You can find this item in our free magazine.

Related items

Sanjorge Strengthen its expansion in Morocco with the recruitment of a new Business Development Manager

  Omar Taleb, an agricultural engineer with more than 15 years of experience in the sector, will be responsible for Sanjorge's development and expansion in Africa. Técn...
18 April 2024

Clean water horticulture thanks to IUD

In greenhouse horti-culture, contaminated pipes and water silos are exposed to aggressive chemicals to kill pathogens, among other things. According to Aad van der Starre of F...
17 April 2024

Huesker reference project – Animal welfare through daylight and fresh air supply

Project description and challenge The Knabe family's chicken fattening barn, which has existed since 1997, was retrofitted with a winter garden and outdoor run. Due to the ne...
11 April 2024

Contact information

U Gaat Bouwen
Langpoort 2
6001 CL Weert, NL
+31 495 545 060