Hotraco Agri launches Fortica MAX: New poultry control system that automates up to 90%

2 October 2025 | Int. Livestockhousing Guide |

Cutting daily labor, enhancing farm performance, and ensuring stable barn conditions

Hotraco Agri, a global leader in farm automation, proudly introduces its most advanced all-in-one control system for poultry farm management to date: Fortica MAX. This controller sets a new industry benchmark by combining powerful hardware, intelligent software and full system integration. It helps poultry farmers reduce labor costs, improve consistency, and simplify the management of even the most complex farm setups. 

Total control over all barn processes
Fortica MAX offers complete automation and monitoring of all critical barn processes, including climate control, ventilation, feeding, watering, lighting, animal weighing and egg flow management. The system is compatible with every poultry housing type, including broilers, layers, breeders and pullets, across floor housing, cage-free, aviary, or free-range systems. 

At the heart of Fortica MAX is its next-generation 12-inch intuitive touchscreen, giving farmers clear, real-time insights with an easy-to-use, fully customizable interface. Its advanced processor ensures smooth, fast, and reliable system performance, even in complex farm environments.

Automating up to 90% of daily tasks
With Fortica MAX, up to 90% of daily manual tasks can be automated, significantly reducing labor, minimizing human error, and increasing overall farm consistency. From climate adjustments to feeding schedules and egg flow coordination, Fortica MAX allows poultry farm managers to focus on strategic decisions while ensuring stable living conditions for their animals. 

Real-time farm insights with iHotraco Farm Manager
Fortica MAX fully integrates with iHotraco Farm Manager, offering farmers 24/7 access to live performance data across their entire operation. The system provides real-time monitoring, advanced data analysis and benchmarking between barns or against genetic standards, enabling farmers to quickly identify deviations and respond proactively to changing conditions.

Advanced egg flow control & centralized egg collection
Fortica MAX features Hotraco’s most sophisticated egg flow control system to date. Belt speeds are automatically adjusted to maintain a continuous and stable egg flow, minimizing shell damage and maximizing collection efficiency. 

For larger operations with multiple barns, Fortica MAX’s Centralized Egg Collection (CEC) system synchronizes egg output across barns, dynamically balancing production to optimize performance at the packing station and minimize downtime. 

Expert support every step of the way
Hotraco Agri provides full support throughout the entire installation and operational process. Whether integrating Fortica MAX into newly built facilities or upgrading existing barns, Hotraco’s experienced specialists ensure a smooth and efficient implementation. Customers benefit from expert support during every phase, from design and configuration to on-site installation. Ongoing technical assistance keeps operations running efficiently. 

About Hotraco Agri
Hotraco Agri develops, manufactures, and supplies advanced automation systems for the livestock sector. The company’s mission is to improve farm performance through smart, integrated solutions that prioritize efficiency, animal welfare, and ease of use. With a strong global presence and decades of experience, Hotraco Agri is a trusted partner for poultry farmers worldwide. 

About Munters
Munters, a global leader in climate control and sustainable agricultural solutions, acquired Hotraco Agri in 2024, enhancing Hotraco Agri’s ability to deliver advanced automation systems and empowering its customers with more innovative and sustainable solutions. Munters provides advanced hardware and digital solutions to optimize farming operations, improve sustainability, and ensure transparency across the food supply chain. With decades of experience and a commitment to creating a digital ecosystem for farm management, Munters empowers farmers worldwide to achieve superior productivity and animal welfare. Pagina 4 van 4 

To learn more about Fortica MAX or request a demo, visit www.hotraco-agri.com/en/poultry-solutions/fortica-max or contact Hotraco’s poultry experts at info@hotraco-agri.com. 

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Contact information

U Gaat Bouwen
Langpoort 2
6001 CL Weert, NL
+31 495 545 060
info@ugaatbouwen.nl
www.ugaatbouwen.com