- English
Consumers get through mountains of green PET bottles every single day. Modiform uses those empty bottles as raw material to make transparent green packs, which themselves are fully recyclable after use. This has one huge advantage: unlike black packs, these packs are easily detectable by waste processors and therefore do not end up in the incinerator. As the packs have the right composition of materials, colour, and format, they can be recycled when consumers dispose of them with their plastic, metal, and drinking carton waste. Modiform started the transition to recyclable packs years ago, and the transparent green PET packs are considered an important recyclable alternative. This sustainable step was also fully embraced by the market. The products are Cyclos-certified for several countries and can now bear the OPRL recycling logo in the UK!
Created to assess consumer waste recycling, the OPRL (the on-pack recycling label) is specific to the UK. Together with RECOUP, OPRL is committed to improving recycling and checking the veracity of sustainability claims. The OPRL recycling label guarantees a thorough analysis of the recyclability of packaging items, including Modiform’s transparent green packs.
Passed the test with flying colours
John van de Maarel, Sales Director at Modiform, said: ‘We thoroughly researched and tested the packs’ sustainability credentials before production. In all the products we design and produce, we always make sustainable decisions. This is a key point for us, and we have set it out in our Horizon2025 ambition: we want to kick out all virgin plastic by 2025 and to close the material loop. The transparent green PET packs naturally bring us closer to that goal. We have our products examined and certified by Cyclos. For the UK, we asked the OPRL to examine and certifiy our packs. They passed the test with flying colours.’ In addition, we asked our partner Recoup to research recycling of PS packs in the UK. This research shows that PS packs are not recycled regardless of the color of the pack. The OPRL certification and the research on PS packs prove that using transparent green R-PET for packs in the UK is the right sustainable choice.
About Modiform
Modiform supports, facilitates, and develops simple and complex solutions for packaging needs, so as to add value to the supply chain. Thinking and acting sustainably is in the genes of this family company. Modiform’s focal points for sustainability come together in its Closed Loop Commitment. The material loop can and must be closed. Using the right materials and production techniques reduces products’ environmental impact. The Closed Loop Commitment consists of many building blocks: from sharing knowledge to producing recycled and recyclable products made from materials like plastic or alternatives like cardboard for the ecoExpert range. To this end, Modiform focuses on cooperation with a number of supply chain parties, from breeder and grower to trade and retail. Modiform collects materials from wider society and upcycles these into high-quality and unique products as well as innovative concepts.
