Soft fruit sector is ripe for ‘next level’

8 October 2025 | Int. Greenhouse Guide | Rovero BV

Soft fruit cultivation is growing worldwide and there is a shift from open cultivation to covered cultivation in greenhouses. Rovero facilitates this with high-quality greenhouse concepts and film types that are cut out for soft fruit. And with the expansion of services and the dealer network to build and maintain all this beauty. Here are the highlights.

AirVent canopy and Vento film
The soft fruit industry is on the brink of a transformation. Recent innovations such as the AirVent canopy and the revolutionary, self-ventilating Vento film bring new production records within everyone’s reach. The great thing is that these high-quality solutions are widely applicable both in combination and individually. Replacing old film with a new Vento jacket for an existing greenhouse can already be quite an improvement. The production increases achieved with this in practical research speak volumes.

The robust construction with horizontal steel profiles also makes the AirVent very suitable for hanging cultivation systems with state-of-the-art irrigation and humidification. Together with our strategic partner Growtec, we can completely relieve growers of worries and offer customized solutions in this area as well.

Wide choice of concepts and customization
“Rovero continues to innovate to help growers worldwide get to the ‘next level,'” summarizes Jacco van Delden. “In addition to the AirVent, we offer a wide choice of high-quality canopy and greenhouse concepts with our Mini Multi, HortiHouse and Roll-Air greenhouses. Our films are also of absolute top quality. In quality, Rovero has always been at the forefront. In the few years that I have had the privilege of managing this company now, I have heard many growers say that. So we have a name to uphold. Our commitment is that they will continue to say this for years to come. Everyone can hold me to that.”

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