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The highly anticipated VIV Select China 2025 officially kicked off on Wednesday, September 10 at the Nanjing International Expo Center, marking a milestone in fostering international cooperation within the livestock industry. Co-organized by Globus Events and VNU Europe, this premier event has drawn together leading enterprises, industry experts, policymakers, and global buyers, positioning itself as a dynamic platform for knowledge exchange, business matching, and market expansion in the world.
This edition brings together 485 high-quality exhibitors from the Netherlands, Germany, Brazil, the United States, Canada, Spain, Turkey, Vietnam, Thailand, India, Malaysia, and other countries and regions, covering 30,000 square meters of exhibition space. The opening day saw exceptionally high attendance, with visitor numbers surpassing 20,000, including more than 4,000 international visits.
Global Livestock Hub Forges New Trade Frontiers
As China’s premier livestock export platform, this year’s event marks record-breaking growth—exhibitor numbers surged 20.93%, drawing industry giants and innovators alike to showcase next-gen solutions. International pavilions from the Netherlands, Malaysia, USA, Brazil, Canada, Spain, France, Turkey, India, Vietnam, and Thailand spotlight cutting-edge technologies, while robust domestic participation underscores sector strength. Over 10 official buying delegations from 108 nations—spanning Southeast Asia, Europe, Middle East, Africa, Americas, and Belt & Road regions—flocked to the venue, reflecting explosive demand from emerging markets. High-value networking permeated the floor, fueling partnerships across continents.
V-MATCH: Direct Sourcing Redefines Efficiency
326 exhibitors’ representatives and 47 international buyers engaged in high-level negotiations, reducing intermediary levels and accelerating transaction completion. Focused discussions on product specs, market trends, and logistics unlocked streamlined procurement pathways, earning widespread acclaim for delivering tangible trade outcomes.
Multifaceted On-Site Engagement: Driving Industry Innovation
VIV Select China 2025 integrated trending themes like digital/intelligent farming, grain-efficient feed solutions, energy circularity, bio-security protocols, animal health management, and supply chain optimization—offering forward-looking yet practical industry advancements.
V-AI+ Smart Farming Area
This flagship zone featured over ten leading enterprises, including Nxin Digital Intelligence, demonstrating AI-driven breeding applications. Real-world cases and data comparisons vividly illustrated economic benefits, alongside contributions to green development via energy savings, emission reductions, and precision feeding. Exhibitors showcased varied focuses—from smart equipment upgrades to management system innovations—providing fresh impetus for industry transformation.
The 7th VIV International Summit: “Smart Global Livestock, Crafting Future Ecosystems”
Opening with two high-impact sessions—AgriBITs China (its Chinese debut) and High-Quality Development & Internationalization Opportunities—the summit gathered global leaders. Keynote speakers included Natalie Taylor (VNU Europe), Zhu Manxing (Jiangsu Animal Husbandry Association), Somphob Auesongtham (Thai Feed Mill Association), and Dr. Nguyen Thanh Son (Vietnam Poultry Association). Renowned experts from Cargill, Poulta Inc., FFI Consulting, TECHLEX Group, Famsun, Hisun Group, New Hope Liuhe, CAAS Institute of Animal Sciences, Chulalongkorn University (Thailand), Evonik, and others debated AI, low-carbon technologies, market trends, and industry restructuring under sustainability mandates. The packed venue underscored the platform’s role in fostering global collaboration.
Notably, AgriBITs China combined forum discussions with live application demos, innovatively bridging cutting-edge research with practical implementation—a defining highlight of VIV SELECT CHINA 2025.
VIV Select China 2025 is open until September 12, 2025. More cutting-edge technologies, innovative products and in-depth exchanges are waiting for your participation. For more information, please visit www.vivchina.nl.
About VIV worldwide | VIV worldwide is the business network linking professionals from Feed to Food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world. Visit www.viv.net.
About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector, focusing on the organization of worldwide industry events such as VIV, AgriBITs and Horti Agri Next. For more information, visit www.vnueurope.com
About Globus Events | GLOBUS Events (formerly known as VNU Exhibitions Asia) is one of the first exhibition organizers to establish its presence in China and has been a leader in the industry for over three decades. Through the commitment of a team of 150 professional employees, it organizes over 20 local and international leading exhibitions and conferences each year, in a total exhibiting space of over 1,000,000 sqm. Headquartered in Shanghai, it has operations in different cities across China and abroad, such as Bangkok, Beijing, Guangzhou, Shenzhen, etc. The company is a member of the Global Association of the Exhibition Industry (UFI) and “Level A Qualification Unit” of the Shanghai Convention & Exhibition Industries Association (SCEIA). In February 2024, GLOBUS Events became part of Advent International portfolio, one of the world’s largest private equity investors. For more information, visit www.globusevents.com
