Lely Announces New Distribution Channel Partner

Lely is announcing changes to its distribution channel. The Lely Center network is an important part of their distribution channel strategy and critical to delivering on Lely’s vision of a “Sustainable, Profitable and Enjoyable Future in Farming.” Lely will be opening a new Lely Center in Monroe, Wisconsin – Lely Center Monroe. This decision includes the acquisition of the Lely business from current partner, Argall Dairy Systems in Belleville and Platteville, Wisconsin. The last day of Lely operations at Argall Dairy Systems was August 31, 2023.

Customers of Argall Dairy Systems will be transferring accounts to Lely Center Monroe. Customers will be greeted many familiar faces, as the current Lely-focused staff from Argall Dairy Systems will be transitioning to Lely Center Monroe. The transfer of service, route trucks and sales began September 1, 2023. Lely will work closely with each customer to ensure a smooth transition of services and accounts.

Lely strives for excellent service and partnerships and would also like to thank its customers for their business with Argall Dairy Systems. Its success over these past years is due to the commitment its customers have made towards Lely as a partner in their dairy operations.

Lely is dedicated to continuously delivering its vision of a “Sustainable, Profitable and Enjoyable Future in Farming” to its customers with the help of the company’s critical network of Lely Centers. The Lely team would like to thank Argall Dairy Systems for its dedication and service to customers in the Midwest for the past 16 years and wish them the very best in their future endeavors.

About Lely North America
Lely North America, based in Pella, Iowa, is part of the Lely Group, founded in 1948. Lely directs all effort toward creating a sustainable, profitable and enjoyable future in farming for its customers. Using the cow as a center point, the company develops premium robotics and data systems that increase animal welfare, flexibility and production on dairy farms.

For more than 25 years, Lely has been the leader in the sale and service of automated milking systems to successive generations of dairy farmers across the globe. Every day, Lely inspires its employees to offer customers innovative solutions and be reliable partners for long-term advice and support. With its head office in The Netherlands and a worldwide network of dedicated Lely Center locations for tailor-made sales and support, the Lely Group is active in more than 40 countries and employs over 1,500 people.

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